Lead generation and client retention are always pain points for Personal Trainers. We are fitness pro's, not sales pro's - and most of us really don't want to be a sales person either!
Here is a video with a quick idea about partnering with a local cafe - think: what can you offer the cafe owner or staff in return for this favour? And if this isn't an option, think outside the box. What else will cut through the noise of every day living and attract a potential lead? The key is to create a free offering that people want so badly they are willing to give you their email address and/or phone number. Also, make sure you have an easy way for them to contact you, eg a QR code or short web page address for your sign-up page.
When you have found some people wanting to exchange their details for your offer (ie, collected some lead information), you need to keep in contact. Don't neglect this step! What can you send them on a regular basis that will really excite them and make them want to open your email? Think ongoing high value: free training programs on a PDF each fortnight, recipe booklets and anything specific to your niche is always a winner.
Once you have converted your clients, how do you keep them? The crazy thing about sales psychology is that people will assess what you have to offer against the amount they need to pay: this is how they assess your 'value', and if it's a good trade they will come on board. BUT, if you don't achieve 'an equal trade' or EXCEED it from the start they will deem the trade less valuable, experience 'buyers remorse' and eventually leave you. The video below shows a great way to avoid that, and it's a strategy you can actually build into your price structure so that you aren't out of pocket.
If you know you need help with some of these areas, I have a few places left for Business Coaching. In the next 12 months, you can expect:
Sound good? Click the button below now, because this offer closes on Fri 15th September, 2017!
Tristan Hill, Masters of Sports Coaching, author of Lifting the Bar and mentor to Personal Trainers.