How much do personal trainers make? What is the average personal trainer salary in Australia?
These are good questions and ones that not only individuals who are considering the fitness industry should ask but also those that are in the process of establishing themselves as personal trainers. Annual salaries for personal trainers vary significantly between $25,000 - $150,000+ depending on the level of experience, dedication, and what role personal training plays in their life. The average personal trainer that lasts longer than the initial 6 month set-up phase generally earns $30,000-$50,000 in their first year after tax.
Setting your hourly rate:
How much we should charge as an hourly rate is a really tough question and one that struggles to be answered in 500 words, there are however some key considerations that we can look at to help us find a figure that we are comfortable with. This is critical as the figure that we decide on needs to directly match the service that we provide so our clients see value in the figure. If they don’t match then not only will you struggle to get clients but your client list will act like a revolving door and you will struggle to hold onto them.
The first point that needs to be made about setting your price is you confidence. Confidence dictates most things in life and making money is no different. If you do not believe you are worth the price that you are charging then your leads will eventually see through your mask and you will struggle to maintain a steady client list. Ensure that you love the product that you offer and it is well suited to the market you are targeting. If you don’t think the product is the ‘beez knees’ then how can you expect others to?
If you create exceptional value that is highly targeted to your niche market then the price automatically gets taken out of the equation simply because you get exceptional ‘buy in’ from the lead as they see so much value. Consider the hourly rate less of money that is handed over for the 60min and more the price they pay for a ‘package’ that includes services A, B, C ,D & E (value adds!). This is far more attractive in the client’s eyes than the alternative.
The simple fact around location is that you simply can’t charge as much out of the city as you can in the city. In fact there are even large variances from city to city depending on the size. Sydney and Melbourne pt rates are generally 20% higher than Brisbane for example. PT’s that base themselves out of the city in rural communities find they are naturally drawn more towards offering group sessions than 1-on-1 because they can’t charge the rates that make is worthwhile, while at the same time it’s more affordable for the clients. So think carefully where exactly you want to establish yourself. If you want to get the most out of a location then my golden rule is to set up within a 20-25km radius on the CBD of a major city. You will get the best bang for your buck.
While you are learning your trade mistakes are made, we all make them its part of learning no matter what the trade is. So if you’re finding your feet in a self employment setting, be kind on yourself. Start with a lower hourly rate and look to increase your hourly rate each year as your experience increases. Not only will you build a quicker client base meaning you can stay afloat more easily but you then increase your experience quicker as you increase the number of hands on hours faster.
If a high hourly rate, steady lead generation and excellent retention rate sounds good to you then be sure to check out the PT Accelerator Program. Click the button below.
Tristan Hill, Masters of Sports Coaching, author of Lifting the Bar and mentor to Personal Trainers.