If we personal trainer’s were to ask ourselves what we do in our downtime the answer is generally pretty simple, sleep, eat, train or write programs. All of which are critical elements in the life of a personal trainer, however it has to be said that over the past 20 odd years I’ve been working with and around personal trainers it’s fair to say they I’ve seen some pretty exceptional procrastinators. If there was ever a world championships for time wasting my money would be on personal trainers to win! I’ve seen it all, lounging on foam rollers, talking at length about nothing to the reception staff, scrolling through social media feeds until their thumbs start to ache and the list goes on.
Personal trainers have a lot of downtime period. In fact it’s one of the key headaches that drive many personal trainers back to a nine to five, they struggle to find clients to fill the dead times during off peak periods and if they aren’t lateral thinkers or entrepreneurial in nature then they realise their financial capacity is limited.
Well all that is about to change; let me introduce you to Flive. Flive is a social media platform designed to let personal trainers charge their social media followers for a workout that is live streamed around the world. It gives personal trainers the opportunity to add an additional income stream during off-peak times. Gone will be the days of needing to become an Isagenix supplier, or online programmer just to add an additional revenue stream.
Once the personal trainer has created an account with Flive they have the ability to schedule a session at whatever time suits them. Sessions can be anywhere between 15min and 60min long and charge rates are set at either $0.99US, $1.99US or $5.99US per viewer. This allows the viewer to participate in the live session. The session is then recorded and held on the app for 30 days so it doesn’t matter if the follower missed the live stream and the followers will have access to multiple sessions at the one time.
Trainers can take anywhere between 35%-50% of total profits home with the pulling power of unlimited attendees being the major drawcard.
Imagine being in the gym at 10.30am which is dead and you go live with 100 followers around the world participating in your session at $1.99US and taking home a cool $80-$100US for a 45min session. Not bad for what would have otherwise been dead time!
Live streaming is still in its infancy, however early statistics don’t lie; Facebook has already reported that people are watching live videos 3x longer than videos that are not. While in 2016 the streaming industry was worth $30.2 billion and by 2021 the worth is estimated to be at $70.1 billion. It’s fair to say this technology is not only here to stay, but with the ever growing need for instant access to information it will ensure that this technology will thrive.
Flive is a classic example of an opportunity I wish was around when I was a whipper snapper personal trainer; I certainly would have spent less time lounging on a foam roller that’s for sure!
As an ambassador for Flive I believe it will change the way workouts are presented, especially given the continued growth rates of social media. Keep at eye out as I will soon be utilising this app in time to continue my own crusade in getting personal trainers the education that many desperately need in order to make genuine change with their clients and bettering society as a whole!
The question is if you’re a personal trainer what is your passion and what service do you want to live stream straight in to the houses of your 1000’s of your social media followers?
Check the link below for more details!
Tumble weeds. Crickets. Pins dropping. Deathly quiet.
Whatever you call it, SILENCE is rarely associated with positive, energetic things. For example, in my house if you can’t hear any of the four kids you need to find them asap because guaranteed they are getting into something they shouldn’t be. But I must admit I do enjoy the silence when they are asleep: we all love some peace and quiet to relax.
But relaxation isn’t what you are going for in a small group PT session – you need energy building, stimulating, upbeat, motivational noise. And that’s just for the warm up. In my experience, the number one killer of small group PT sessions is when the trainer stands in one spot and doesn’t say anything, or makes their way around the group and prompts the participants quietly one by one.
But you are not in a library. Nor are you calmly taking a guided meditation. You are pushing your clients to their best effort, encouraging them to make their lungs heave, their muscles burn, and to step outside their own comfort zone to the only place where their desired results can be achieved. How can you possibly do that in SILENCE?
I often speak to PT’s about this. And they come back to me with lots of excuses as to why they can’t talk more during a session. Are you guilty of thinking any of these?
Let me tell you, the first two are crap. NEVER have I EVER had a group work hard enough without encouragement, or get their form right 100% of the time. Even if they are getting their form right it means they probably aren’t working hard enough, and if they are working hard their form fails. Either way they need your help.
If you think there isn’t enough time between starting a round and counting down, you are also mistaken. It takes literally one second to say ‘Come on, push!’ And two seconds to say ‘Mary, lift your knees!’ What about ‘Rotate from the hips first Stewart, before you pull through. That’s better’. All of four seconds? You definitely have time to cue your clients.
And while I’m on the topic, you shouldn’t be wasting your breath on counting the group down to stop, they only use it as a way to get out of the last one or two reps in each round. Skip the countdown and add some motivational cues instead: one more repetition never hurt anyone, and in my humble opinion it actually helps them achieve their goals faster. What a surprise.
As for those PT’s who feel a bit awkward about continually talking throughout a circuit? I find that having a bit of a script helps to get over the nerves, just like the first few times you do a sales presentation. So here’s a formula that you can use to pump up the volume on your small group PT sessions and get your clients super excited about what they can achieve.
In every 45 second round of a circuit, you need to make 7 cues. Yes, SEVEN cues. That’s one every 6-7 seconds. Try these ideas.
Once you have practiced them a bit, it will flow more naturally. But even if you feel like you are being totally over the top, enough is never enough – pump up the energy another notch! Your clients will appreciate it and will be back for more, I guarantee it.
For another 15 hot tips on HOW TO RUN KILLER SMALL GROUP PT SESSIONS AND MAKE MASSIVE PROFIT, join our webinar of the same name! Choose a session in the box below, enter your details and get ready to smash your business goals.
The five P’s of Highly Successful Personal Trainers
In 2014 over 14,000 people earned a Certificate IV in Fitness in Australia! This number is set to only increase in the coming years. The dropout rate for personal trainers is huge, and although I don’t know exact figures, my last 16 years in the industry will tell you it’s high!
As the years have rolled by I have started to take more notice of the defining characteristics of what makes a good personal trainer. There are similar skills and traits that many of them have which differentiates a personal trainer who... doesn’t know what they want to do with their life so they think they might just give PT a go, to a highly successful PT.
Passion is the obvious one, like anything in life if you just really aren’t that ‘into it’ then it will shine right through.
An adaptable personality it the next, we work in a space were we work closely with a wide variety of personality types. If you can’t mould your style of communication, energy level and body language to suit theirs then you’re always going to struggle to form connections, this of course is critical in forming any relationship.
Lastly of course is a PT’s skill set. From business skills, right through to being able to cater for a wide range of clientele, I’ve seen it time and time again where many PT’s have had all the personality and passion in the world but just lacked the critical skills to offer a great service. As a result their retention rates have been poor and when you couple that with their inability to generate leads consistently and then convert them has got the better of them as they throw personal training into the too hard basket.
Between seeing these short comings in PT’s and knowing exactly what the RTO’s DON’T cover in a cert 4 that has motivated me hugely to publish my book and program. A resource that I KNOW will make a massive difference to their reality, give them the direction, knowledge and ultimately the confidence they have been desperately craving.
Both products are based around my 5 P’s of Highly Successful Personal Trainers which are:
This represents the successful business habits personal trainers make to ensure a steady flow of leads continues to come their way. How they address sales and the ‘personal’ aspect of Personal Training which keeps clients loyal for as long as you’re around.
I’ve always abided by the motto ‘if you don’t know what’s happening with your client’s movement how are you supposed to program effectively’. This book presents the critical tests which should be learnt so you can glean the most out of your pre-screening process. A good Pre-screening process creates clarity around what needs to be addressed to your clients programs so you can lay a strong foundation and give your client every chance of success.
Prehabilitation represents the ambulance on top of the cliff preventing an accident from occurring. 90% of clients come from a sedentary lifestyle. This lifestyle creates untold neuromuscular imbalances and dysfunctions amongst many other health issues. This book introduces you to the key areas a PT needs to look out for so you can make effect change and prevent the client from becoming a ticking time bomb and skyrocket their performance.
Performance is the area which PT’s generally live for. It represents the nuts and bolts and hardcore training, whether that is for size, strength, speed, endurance or other. Lifting the Bar introduces the training methodologies that are poorly lacking in the strength world amongst Personal Trainers. It teaches you how to bridge the gap between traditional lifts and functional training so you don’t have to live at the polar end of these training systems and watch your training sessions become stale and lack impact. Instead you get a large range of training concepts that will drive your client’s performance through the roof and ensure your client retention rate is of the highest order.
Programming is the glue that binds all the training pieces together. Without it we just a bunch of exercises that are slapped together to look like a workout. This book will give you an easy to use Periodisation system that is purpose built for Personal Trainers. Giving you an effective tool to program professionally for every client no matter what level and in the process boost your client’s results.
Whether you’re still finding your feet as a PT or looking to push on with your career my book and program has what you need. It will provide you with the direction you have been looking for so you can cement your career as a personal trainer and become a highly successful one.
If you enjoyed this read then my book is a must, I go over my 5 P's in a heap of detail so you have a clear direction of where you need to go.
Considering a career as a personal trainer? Find out how to become a personal trainer in Australia with our 6 step process:
I could sit here and write a blog that basically says do your Certificate IV in fitness and choose your business name. This might be technically correct however if you want to become a PT and actually have a long and successful career then there is a lot more to it than just completing your course.
What follows is 6 critical steps that outline what must be done if you want to succeed as a PT. Failure to compete any of the 6 will have a detrimental effect on your chances on 'making it' in what is one of the world’s most competitive yet rewarding industries to work in.
Step 1.Train yourself
A passion for training others always needs to start with a passion for training yourself. I love exploring movement of the human body, always have, and always will. The aesthetics that comes from training has just been a by-product and I suggest you look at it the same way. I understand that body image is important I get that, however as a PT if you have a high focus on just how you look it presents a very superficial view on the fitness industry. Health and Performance should always be the highest priority. I highly recommend that you spend years training yourself first before you venture into business as a PT because in short, how are you supposed to know what your client is going through if you haven’t experienced it yourself first.
Step 2: Shadow a PT
Walk in the shoes of a PT, a typical cert IV in fitness requires you to shadow a PT for 20 hours. I personally would set that figure at 100hrs. Again the better you know what you’re in for on the ‘other side’ the better you can make a judgement of if its right for you and what challenges lie ahead. Be sure to shadow PT’s in all environments, indoors, outdoors and studios so again you can get a feel for what works for you, don’t get stuck doing all your hours in an environment that you’re comfortable in.
Step 3: Do a Cert IV in Fitness
Remember spending more money on your course doesn’t mean a superior product. In fact often the opposite is true. Be sure to choose a RTO that has a well rounded scope of training practice and doesn’t live in the dinosaur age of the isolation model. If you choose online learning remember you need to work twice as hard to get the practical context of what you are learning. The amount of times I’ve lectured online students face to face that have wished they chose the face to face option because they gained so much more context from the information being taught face to face.
Step 4: Choose your location/Niche/Business name
Once you have done your hours shadowing you should have a good idea of the styles of training you love, the types of people you want to be around and the environment you prefer. Now put all that into practice by finding an opportunity in the area you wish to work. Nut out your brand, niche and business name in order to give your vision some clarity and direction and above all remember the golden rule of ‘you can’t be everything to everybody’ nor do you want to be because you won’t attract the type of client you want to work with. Direct your business to the people and style of training you love.
Step 5: Register your business
Get straight onto Fitness Australia and other national bodies to get your service the necessary registrations required, this will include, Fitness Australia, Fair Trading, Insurance, First Aid, and so forth. Without them you won’t be able to successfully establish yourself and be legal.
Step 6: Find a mentor and learn as much as you can as quick as you can
This final step is probably the most important moving forward. Remember first and foremost, your Cert IV in fitness lays a paper thin foundation and it doesn’t matter what industry you work in, if you have a weak foundation then cracks will appear. Without aggressive up skilling both formally and informally you will struggle to succeed long term. One for the biggest issues new PT’s have is the excessively high turnover of clients in their first 12 months. This is primarily due to lack of knowledge and it’s this skills gap that ultimately send PT’s back to their day jobs. Be sure to find a PT who has 10 years industry experience that you respect. Get semi regular training from them, pick their brain and play 20 questions. Learn the mistakes that they made so you don’t have to make them. It’s the cheapest and quickest way to safe guard yourself in the industry moving forward.
How much do personal trainers make? What is the average personal trainer salary in Australia?
These are good questions and ones that not only individuals who are considering the fitness industry should ask but also those that are in the process of establishing themselves as personal trainers. Annual salaries for personal trainers vary significantly between $25,000 - $150,000+ depending on the level of experience, dedication, and what role personal training plays in their life. The average personal trainer that lasts longer than the initial 6 month set-up phase generally earns $30,000-$50,000 in their first year after tax.
Setting your hourly rate:
How much we should charge as an hourly rate is a really tough question and one that struggles to be answered in 500 words, there are however some key considerations that we can look at to help us find a figure that we are comfortable with. This is critical as the figure that we decide on needs to directly match the service that we provide so our clients see value in the figure. If they don’t match then not only will you struggle to get clients but your client list will act like a revolving door and you will struggle to hold onto them.
The first point that needs to be made about setting your price is you confidence. Confidence dictates most things in life and making money is no different. If you do not believe you are worth the price that you are charging then your leads will eventually see through your mask and you will struggle to maintain a steady client list. Ensure that you love the product that you offer and it is well suited to the market you are targeting. If you don’t think the product is the ‘beez knees’ then how can you expect others to?
If you create exceptional value that is highly targeted to your niche market then the price automatically gets taken out of the equation simply because you get exceptional ‘buy in’ from the lead as they see so much value. Consider the hourly rate less of money that is handed over for the 60min and more the price they pay for a ‘package’ that includes services A, B, C ,D & E (value adds!). This is far more attractive in the client’s eyes than the alternative.
The simple fact around location is that you simply can’t charge as much out of the city as you can in the city. In fact there are even large variances from city to city depending on the size. Sydney and Melbourne pt rates are generally 20% higher than Brisbane for example. PT’s that base themselves out of the city in rural communities find they are naturally drawn more towards offering group sessions than 1-on-1 because they can’t charge the rates that make is worthwhile, while at the same time it’s more affordable for the clients. So think carefully where exactly you want to establish yourself. If you want to get the most out of a location then my golden rule is to set up within a 20-25km radius on the CBD of a major city. You will get the best bang for your buck.
While you are learning your trade mistakes are made, we all make them its part of learning no matter what the trade is. So if you’re finding your feet in a self employment setting, be kind on yourself. Start with a lower hourly rate and look to increase your hourly rate each year as your experience increases. Not only will you build a quicker client base meaning you can stay afloat more easily but you then increase your experience quicker as you increase the number of hands on hours faster.
If a high hourly rate, steady lead generation and excellent retention rate sounds good to you then be sure to check out the PT Accelerator Program. Click the button below.
Although it may not be easy to hear, personal training is, and always will be, a customer service career. No, you aren’t helping clients look for items in a store. You’re doing much more. You are the link between their current state of dissatisfaction with their health and the fitness goals they want to achieve. You can be the most knowledgeable personal trainer in the business but if you’re lacking in people skills then you’re missing a crucial element to ensuring that clients will be able to attain success. Let’s break down the link between customer satisfaction and client accomplishments.
TRAINING TAKES TIME
You know this. Your fellow trainers understand this. Clients will often ignore this. The majority of clients enter into a contract with a trainer expecting miracles. Clients will forget that success comes from their own hard work as much as it does a trainer.
YOU ARE THE ROCK
It may sound cliché but the trainer really is the emotional and physical rock of the client. Before clients hire a trainer, they have to admit to themselves that there is something wrong in their lives. They have to be up front about how they feel with themselves and their current health status. This isn’t the easiest thing to do and it often places clients into a very fragile and sensitive state. There are plenty of personal training stories about how clients have broken down during the initial physical assessment. With that said, that places a large amount of responsibility in your lap. This is where customer service will come into play.
YOU NEED TO BE AS DEDICATED AS YOUR CLIENT
Aside from being dedicated to the concrete side of the profession such as performing assessments, and creating training programs, you need to be dedicated to yourself, your passions, and your client. You need to be the reason that your client keeps coming back for more sessions. Every trainer will experience that bad string of weeks where clients stop seeing results on the scale and in how their clothes fit. When you run into this problem, are you confident your client will stick around? If not, then you need to work on your customer service skills. How do you do this?
BEST WAYS TO IMPROVE YOUR CUSTOMER SERVICE SKILLS
Go the extra mile:
Open Door Policy:
Create a Client Satisfaction Survey:
Exercise and diet are only a fraction of the equation when it comes to client success. When you meet the needs of clients by adding value through positive interaction and great customer service, you are essentially making an investment in a long-term client.
I talk about this blog in depth a lot in my book, if you want to learn more click the button below.
Tristan Hill, Masters of Sports Coaching, author of Lifting the Bar and mentor to Personal Trainers.