Are you considering a career in the fitness industry? Here are the top 5 things to consider when comparing a Certificate 3 & 4 in Fitness from different RTO’s.
Take my word for it, there are RTO’s and then there are RTO’s. The Registered Training Organisation you choose to complete your Certificate 3 & 4 in Fitness has the ability to send your enthusiasm for the fitness industry sky high, but it could also leave you feeling lost and despondent about it all. With so many RTO’s offering fitness certifications, it can be really hard to decide on a company when you are new to the industry.
So as an industry veteran, student mentor and lecturer, here is my opinion about five critical things that you should think about when making your decision as to which RTO you will give your money to. If an RTO ticks all five of these boxes, I’m sure you’ll walk away with a great experience and you will be buzzing about getting started. So in no particular order, consider the following:
Software for Personal Trainers – We Uncover the Top 5 Most Useful Options
Looking for software to help you run your Personal Training business smoothly? With over a decade in the industry we've found the best options. Read our guide to the top 5.
For as little as $30 a month, Personal Trainers can now have a ‘virtual BFF’ in business; PT software just makes life easy. If only this software was around when I first started out in the industry; it would have saved me hours of work on the weekend sending confirmation text’s, re-writing programs and updating my database!
There are four key components that make up a great software program for Personal Trainers. If you are considering investing in one of the hundreds of products on the market, then you need to assess how the following features could reduce your workload and add value to your clients at the same time:
Not too many companies provide all four components, so be sure to think about what gaps you are looking to fill in your business, what would make life easier and what can bring value to your clients. The last thing you want is something ‘fancy’ that you either don’t use to it’s full potential or means double-handling in terms of paperwork and data entry.
Here are my recommendations for software that ticks most of the boxes. These five provide a number of stand-out value-adds and are a reasonable price.
But these five won’t be the best fit for everyone – do your research. What do you think: are you using software to improve your business? What do you recommend? Leave us a comment!
Top 5 Things To Consider When Choosing A Personal Training & Fitness Business Name
Starting a personal training or fitness business? You want to nail your choice of business name as a compelling brand name can help boost your business success!
Deciding on your business name is a very personal thing. As Personal Trainers, we generally start off as sole traders so the business name is a direct reflection of us as individuals. We are torn between wanting the name to mirror our values and what we stand for yet at the same time reflect what our market wants to read.
Below I’ve outlined five things to take into consideration when choosing your business name so that when you launch your business, the first thing a prospective client says isn’t “whaaaat?”
Have you got a great business name? Leave a comment below and tell us what it is and how you came up with it!
Insurance for Personal Trainers –what are you covered for?
Getting the right kind of insurance coverage is vital for personal trainers. Read our fitness insiders guide to personal training insurance.
If you are training clients in a personal training capacity, you had better be insured. I know it’s painful to fork out the premiums every year, especially when it is so unlikely that you will ever use it. But on the off chance something goes wrong, at least you know you are backed by financial assistance that will prevent a long life of repaying huge debt.
Who provides cover for PT’s?
There are a whole host of providers that you can take out a policy with; if you are registered with Fitness Australia they will steer you towards Guild Insurance, and Physical Activity Australia registrants have easy access to their partner Marsh Advantage. A quick Google search will bring up a dozen more. No matter who you choose, it should set you back between $100-$200 a year, depending on the level of cover and the types of activities you are covered for (i.e. your Scope of Practice).
What do they cover?
1. Public Liability Insurance: This covers a claim against you for bodily injury or property damage to a third party that occurs from the process of your business as a Personal Trainer. The key here is that public liability doesn’t cover against you being negligent (we’ll talk more about this soon). It covers claims that come about from you breaching a duty of care you owe to the public, which basically means you did something morally, ethically or legally wrong and it caused someone or something to be damaged. Most insurers provide cover for between $10-20 million.
2. Professional Indemnity Insurance: This cover insures you against any claim that comes from a client who alleges that your professional advice as a Personal Trainer caused them loss. This could include personal injury, property damage or financial damage. The cover indemnifies you from any breach of duty that you owe as a Personal Trainer, which means that you are protected against legal responsibility for your actions and your policy will pay out against anyone that successfully sues you.
What does all that mean?
There are two terms that ALL Personal Trainers must understand: Duty of Care and Scope of Practice.
Duty of care
Remember that ‘duty that you owe’ refers to your duty of care, which I like to think of as just being a good and caring citizen, who recognises the responsibility to protect the health of the clients that contract your services. If you breach your duty of care for a client, you can be found to be ‘negligent’. For example, if you make zero effort to follow up on a client when they report pain after a session then you have breached duty of care. If you don’t pre-screen a client before training them and put them through vigorous cardio training without knowing about their heart condition, then you have breached your duty of care. If common sense is followed and you take appropriate precautions for safety, then generally speaking you won’t have a problem with duty of care and your insurance will be valid.
Scope of Practice
A Scope of Practice is a statement defining the role and responsibility of someone in an industry, and is often developed by governing bodies to ensure the members of that industry are aware of what they can or cannot do. It also helps the general public to understand what services and standards they can expect from industry members. Fitness Australia’s Scope of Practice for Registered Exercise Professionals can be found here.
In reference to insurance, if you are working outside your scope of practice then you are blatantly working outside your insurance policy and are therefore uninsured. For example, giving specific nutrition advice when you are not a qualified Nutritionist. The problem here is that the insurance providers often default to the scope of practice to see if the activity that you were doing with a client when they were injured was covered – and unfortunately the definitions are quite grey. There is no defined list of what is or is not covered, and Fitness Australia’s boundaries include ‘Development of safe, effective and appropriate exercise programs tailored to client or group needs’; and ‘Exercise delivery inclusive of demonstrating, instructing, monitoring, reviewing and modifying program content including technique, method and progression’.
In my personal experience, I have spoken to my insurance company to clarify if I am covered to prescribe Olympic Lifting to my clients. Initially, the answer was a flat ‘no’, but then it seemed that some progression exercises were appropriate while others were not, and some work with clients was deemed to be ‘Sports Coaching’ not ‘Personal Training’ which is outside of Scope and therefore not insured at all. However, my case was strengthened as I had undertaken formal recognised training in Olympic Lifting and therefore if something does end up going wrong, I am ‘more likely’ to be covered as I can prove adherence to Duty of Care and appropriate skills to back up my decisions.
So what am I covered for??
The key is to read the fine print. If you get the feeling what you want to do isn’t covered, speak to the insurance company directly or look around for another policy that will cover you. My best advice? Get it in writing, he-said-she-said doesn’t hold up in court.
Liked this article? Check out our other business-related blog articles which you can find listed under the Business Tips category at the top right of this screen.
Hiring great personal trainers for your studio is a lot easier said than done.
Building a team of qualified and motivated trainers ensures your business has the best possible chance of success. Likewise, your trainers leaving can result in losing both clients and revenue. Any business owner knows this is something you need to avoid at all costs.
Stating your trainers are the face for your company is obvious, they’re going to interact with your clients more than anyone else in your organisation. If your employee turnover rate is high, your clients notice and the familiarity they crave isn’t provided at your establishment. If you want to lower the risk of losing trainers and clients, you need to spend time focusing on the hiring and training process.
This article was provided by Sean Donnelly from ListFitness.com. Sean is an avid fitness enthusiast who started his own fitness blog recently to share his fitness tips and thoughts about living healthy. Follow Sean on Twitter.
Great personal trainers tend to work with the same clients for long periods of time. This is not surprising. If customers are happy with the service you're providing, they'll be happy to stick around.
Still, the time will come when you need to find new business. Customers come and go for a variety of reasons, many of which are out of your control. Having a steady stream of new clients is important for stabilizing cash flow and growing your business.
The good news is, acquiring new business doesn't need to take a tremendous amount of effort. These surefire tactics will help you maintain a continuous stream of new leads while focusing on the part of your business that matters most: your existing clients.
Incentives For Your Existing Clients
Your existing clients can be one of your best sources of new business. We’re more likely to buy from people we trust. This trust also extends to people our friends trust. When our friends make a recommendation, we would rather take their advice than try to make the right decision on our own.
Set up systems so that not only is it easy for your customers to refer their friends, but it’s to their benefit too. Got a new client that’s nervous about their first session? Invite them to bring a friend along with them. They’re feel more comfortable and their friend might become a customer too. For your more loyal clients, let them know that every time they refer a friend you’ll give them a new session.
Talk About What You Do
The people you interact with every day are all potential leads. Your barista, your dentist, or even the girl you meet at a party could all be looking for a personal trainer. When you talk about you do, there’s an opportunity for a great connection to be made.
I’m not talking about pitching everyone you meet. When you love what you do, these types of things just come out naturally in conversation. Remember how we’re more likely to buy from people we know and trust? That holds weight here too. The people you interact and build relationships with are more likely to want to work with you than a stranger. So make sure they know what you do!
Get to the Top of Google
Options one and two are great for finding leads within your existing network, but how do you find leads outside of that network? It’s important to reach beyond the people you and your clients interact with in person. If you don’t have a friend to ask, where else do you typically go looking for answers? Most of us turn to Google.
There are hundreds of thousands of people looking for personal trainers online every month, and at least some of those people are looking in your area. If you don’t already have a website, it’s time to set one up and invest in a search engine optimization expert to get to the top of Google search results. The good news about this is that it's not that expensive either. This strategy allows you to get in front of the exact people who are looking for a personal trainer—all while you're busy at the gym helping someone hit a new personal record.
It’s time to take your personal training business to the next level. Use one or all of the tactics to start generating new leads on a regular basis. You’ll be glad you did!
Author: Lucas Taylor is a recovering finance industry veteran who blogs about all things personal finance. Read more by Lucas on Finance Informer.
Tristan Hill, Masters of Sports Coaching, author of Lifting the Bar and mentor to Personal Trainers.