The five P’s of Highly Successful Personal Trainers
In 2014 over 14,000 people earned a Certificate IV in Fitness in Australia! This number is set to only increase in the coming years. The dropout rate for personal trainers is huge, and although I don’t know exact figures, my last 16 years in the industry will tell you it’s high!
As the years have rolled by I have started to take more notice of the defining characteristics of what makes a good personal trainer. There are similar skills and traits that many of them have which differentiates a personal trainer who... doesn’t know what they want to do with their life so they think they might just give PT a go, to a highly successful PT.
Passion is the obvious one, like anything in life if you just really aren’t that ‘into it’ then it will shine right through.
An adaptable personality it the next, we work in a space were we work closely with a wide variety of personality types. If you can’t mould your style of communication, energy level and body language to suit theirs then you’re always going to struggle to form connections, this of course is critical in forming any relationship.
Lastly of course is a PT’s skill set. From business skills, right through to being able to cater for a wide range of clientele, I’ve seen it time and time again where many PT’s have had all the personality and passion in the world but just lacked the critical skills to offer a great service. As a result their retention rates have been poor and when you couple that with their inability to generate leads consistently and then convert them has got the better of them as they throw personal training into the too hard basket.
Between seeing these short comings in PT’s and knowing exactly what the RTO’s DON’T cover in a cert 4 that has motivated me hugely to publish my book and program. A resource that I KNOW will make a massive difference to their reality, give them the direction, knowledge and ultimately the confidence they have been desperately craving.
Both products are based around my 5 P’s of Highly Successful Personal Trainers which are:
This represents the successful business habits personal trainers make to ensure a steady flow of leads continues to come their way. How they address sales and the ‘personal’ aspect of Personal Training which keeps clients loyal for as long as you’re around.
I’ve always abided by the motto ‘if you don’t know what’s happening with your client’s movement how are you supposed to program effectively’. This book presents the critical tests which should be learnt so you can glean the most out of your pre-screening process. A good Pre-screening process creates clarity around what needs to be addressed to your clients programs so you can lay a strong foundation and give your client every chance of success.
Prehabilitation represents the ambulance on top of the cliff preventing an accident from occurring. 90% of clients come from a sedentary lifestyle. This lifestyle creates untold neuromuscular imbalances and dysfunctions amongst many other health issues. This book introduces you to the key areas a PT needs to look out for so you can make effect change and prevent the client from becoming a ticking time bomb and skyrocket their performance.
Performance is the area which PT’s generally live for. It represents the nuts and bolts and hardcore training, whether that is for size, strength, speed, endurance or other. Lifting the Bar introduces the training methodologies that are poorly lacking in the strength world amongst Personal Trainers. It teaches you how to bridge the gap between traditional lifts and functional training so you don’t have to live at the polar end of these training systems and watch your training sessions become stale and lack impact. Instead you get a large range of training concepts that will drive your client’s performance through the roof and ensure your client retention rate is of the highest order.
Programming is the glue that binds all the training pieces together. Without it we just a bunch of exercises that are slapped together to look like a workout. This book will give you an easy to use Periodisation system that is purpose built for Personal Trainers. Giving you an effective tool to program professionally for every client no matter what level and in the process boost your client’s results.
Whether you’re still finding your feet as a PT or looking to push on with your career my book and program has what you need. It will provide you with the direction you have been looking for so you can cement your career as a personal trainer and become a highly successful one.
If you enjoyed this read then my book is a must, I go over my 5 P's in a heap of detail so you have a clear direction of where you need to go.